META ADS FOR MORTGAGE BROKERS WANTING CONSISTENT BOOKINGS
Why Meta Ads Work
For Mortgage Brokers
Meta ads work exceptionally well for mortgage brokers because the targeting and the reach simply don't exist anywhere else. They allow you to put an offer in front of exactly the type of borrower you want more of. No other channel gets a broker that kind of reach for that kind of money, which is why the fastest growing brokerages usually treat ads as a core channel rather than an experiment.
The catch is that Meta punishes lazy campaigns, and a generic ad with generic targeting will happily spend your budget on tyre kickers who never answer the phone.
Everything Lives Inside
Your Own Client Portal
The Four Stages
of Our Ad Strategy
The Real Impact of Meta Ads For Mortgage Brokers
No More Relying on Referral Partners
Referrals keep coming, but they stop being the whole plan. Ads give you a second source of business you control, so a quiet month from your referral partners doesn't mean a quiet month for you.
Fast Results From
the First Week
Content takes months and SEO takes longer, but ads start showing you data and enquiries within days of going live. You'll know quickly what a booking costs you, and from there it becomes a numbers decision rather than a leap of faith.
Visibility That
Compounds
Even people who see your ads today won't click, and that's fine, they're still seeing your name and your face. Months of that builds familiarity across your whole market, which is why campaigns tend to get cheaper and easier the longer they run.
Build A Pipeline of
Quality Bookings
The people booking calls have watched your content, seen your ads and chosen to put time in your calendar. That's a different conversation to a purchased lead, because they arrive already knowing who you are and why they picked you.
Highlight Case Studies
How we helped Arkadiusz sell 75 event tickets in 10 days
x75
716K
How we helped Shore get 95 leads in 29 days before the SMSF ban
x95
$52
What we did to help Steven get 219 leads over 10 months
5.2M
6.4x
Highlight Case Studies
How Much Should Mortgage Brokers Spend on Meta Ads?
Why $5/D Is Useless
Say a booking costs $50. At $5 a day you're waiting ten days for a single conversion, which gives Meta almost nothing to learn from, so it keeps guessing at who your borrower is. At $100 a day that same ten days produces around twenty bookings, and now the algorithm has twenty real conversions to build its targeting around.
When to Scale Up
Hold your spend steady until your cost per booking has been consistent for about two months straight. That's the signal that your campaigns are stable, and from there you can ramp spend a few hundred percent without the wheels coming off. Scale before that and you're multiplying a number you haven't proven yet.
Be Ruthless With Ads
If an ad isn't performing after four to seven days, kill it. No second chances, no letting it run because you like the creative, the numbers don't lie and the losers just eat the budget your winners should be spending. The brokers who do best with ads are the ones who switch things off fastest and don't let their emotions get in the way.
Frequently Asked Questions
