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Mortgage Broker Case Study
How a Western Sydney Mortgage Broker Got 219 Leads in 10 Months
Steven runs a Western Sydney brokerage, and like most brokers who take the leap into marketing, he wanted a reliable stream of leads rather than a pretty feed. Views and followers were welcome, but only as fuel for the real outcome. So we built him the full engine, consistent content to grow his audience, content ads to accelerate the reach and lead ads to turn all that attention into booked enquiries. Ten months later the numbers tell the story, over 5.2 million views, 219 leads and a flow of enquiries that now arrives every month like clockwork.
5.2M
Views in 10 months
6.4X
Increase in lead volume
x219
Leads in 10 months
$63.22
Average cost per booking
Client Intro
Meet The Broker
About Steven & the Brokerage Behind Him
Steven is the broker behind a Western Sydney brokerage built the way most good broking businesses are, on referrals, repeat clients and a reputation that spread by word of mouth. Inside his network, Steven was the obvious choice. He knew there was a much bigger audience out there that had simply never heard of him, and reaching it meant content and ads running consistently, which is a full-time operation on its own. Between appointments, applications and everything else that fills a broker's week, that operation was never going to run properly on leftover hours. Rather than half-doing it around client work, he handed the whole thing over. That's when Steven came to Mober.
The Challenge
What They Needed
How Steven Was Positioned Before We Helped Him
The brief was the one almost every broker eventually arrives at, a steady flow of quality leads arriving every month without the pipeline depending on referrals alone. Not a viral moment or a one-off campaign, but a system that keeps producing whether it gets attention or not. Getting there meant building the whole engine at once. Consistent content would grow his audience and build familiarity with his market, content ads would push the best of it well beyond his own following, and lead ads would sit at the bottom turning all that attention into actual enquiries. Every piece had to run without Steven's involvement beyond filming, because a system that needed his weekly attention was exactly the problem he was trying to avoid.
