I started inside the marketing department of a Sydney brokerage, and that's where this whole thing began, watching brokers hand good money to agencies that didn't understand their industry, and realising the work could be done properly by someone who did.

Since then, the team and I have produced thousands of videos for brokers, created the campaigns behind more than $2 billion in booked loan volume, and we send emails to over 115,000 people across our clients' lists every month, all whilst managing several million dollars in ad spend every year for brokers.I'm proud of the numbers, but I'm prouder of how they happened, it was simply from brokers referring other brokers during the early stages of our business before we started our own marketing.

If there's one thing that defines how we operate, it's standards. I hold myself and everyone on the team to a ridiculously high standard, because broking is a small industry where everyone knows everyone, which means reputation is everything. That's why every video, every campaign and every email gets held to that bar before it goes anywhere. I believe it's the reason why brokers choose to partner with us for years instead of months.