Results
Mortgage Broker Case Study
The ManyChat Funnel That Brought a Mortgage Broker 629 Leads
Bill had already built the audience, what was missing was the machinery to turn all that attention into enquiries. So we built the whole funnel around a lead magnet his audience genuinely wanted, delivered through ManyChat, an automation tool that runs conversations inside Instagram DMs. Whenever someone commented the keyword on a post, ManyChat sent the lead magnet over instantly and captured their details along the way, while content ads pushed the entire system well beyond his organic reach. Over seven months, that funnel turned his audience into 629 leads.
<2hrs
Required each month
x629
Leads from a ManyChat funnel
x01
Lead magnet lasted 7+ months
<4 Days
To launch the entire funnel
Client Intro
Meet The Broker
About Bill & the Brokerage Behind Him
Bill is the broker behind an investor-focused brokerage, and he's one of the rare ones who cracked content on his own, showing up consistently for years until the following was genuinely large. That audience trusted him because he'd earned it video by video, without an agency anywhere in sight. The gap was everything downstream of the attention. Views were plentiful and enquiries were not, because there was no system built to catch the interest his content kept creating, no offer for warm followers to act on and no funnel capturing the ones who were ready. Bill didn't need help being seen, he needed the machinery underneath it all.
The Challenge
What They Needed
How Bill Was Positioned Before We Helped Him
The goal was to finally connect Bill's audience to his pipeline, taking years of earned attention and giving it somewhere to go. Nothing about his content needed fixing, so the brief was pure infrastructure, an offer worth acting on, a funnel that captured every enquiry automatically and ads that pushed the whole system past his organic ceiling. The lead magnet sat at the centre of it, built specifically around what his audience had been asking him for. ManyChat would handle the delivery and capture inside Instagram's DMs, turning every keyword comment into a conversation and every conversation into a lead. Bill's job stayed exactly what it had always been, making the content, with everything downstream of it running on autopilot.
