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Mortgage Broker Case Study
How an Asset Finance Broker Got 71 Leads From One Landing Page
Asset finance is a different game to home loans, because the business owner searching for a line of credit or a fix for ATO debt usually needs it moving this week. Winning that market is all about speed and being the obvious call at the exact moment the problem shows up. That's what the system had to do for Justin, and the landing page is where it all came together. Ads drove his market to a page built around how business owners actually decide, and it converted at 18%, turning three months of traffic into 71 leads.
1.55%
CTR on Meta ads
x71
Leads in 3 months
18%
Conversion rate
1523
Followers gained
Client Intro
Meet The Broker
About Justin & the Brokerage Behind Him
Justin is an asset finance broker at a Western Sydney brokerage, covering everything from business loans and equipment finance through to lines of credit and ATO tax debt. It's a corner of broking with its own rhythm, where the broker who moves fastest usually wins the deal. Justin had built his reputation on exactly that, being the broker who picks up the phone and gets things moving while others are still asking for documents. The book was solid, but the flow of new business still depended on referrals and repeat clients arriving on their own schedule. Some months the enquiries stacked up and other months went thin, which is no way to plan the growth of a business. Justin wanted a system that put enquiries in front of him every week instead, built around how his market actually behaves.
The Challenge
What They Needed
How Justin Was Positioned Before We Helped Him
The goal was a steady weekly flow of commercial enquiries, built on a funnel rather than a following. Content and content ads would do their usual work in the background, but for a market that searches with a problem and decides fast, the heavy lifting was always going to happen at the point of conversion. That put the landing page at the centre of the whole brief. It needed to speak directly to business owners, handle the objections that stall a commercial enquiry, and make taking the next step feel like the easiest thing on their list that day. The ads would bring the right people to the page, and the page had one job, turning as many of them as possible into booked enquiries for Justin.
