People don’t trust fast. Especially when it comes to the biggest financial decision of their lives. That’s why content matters. It’s likely the first time a potential client will see you. It builds credibility before the meeting. It proves you know your stuff before they ever hit "send" on a contact form.
Attention spans are shorter than ever, but content that educates, entertains, or solves problems still stops the scroll. And the brokers who commit to showing up consistently across platforms are the ones people remember when they’re finally ready to act.
You don’t need to dance or post silly memes to go viral. You need to be relevant, consistent, and client-focused.
Here’s what has been working for our clients so far in 2025:
• Case studies: Client wins, approval turnarounds, or complex scenarios broken down.
• Educational posts: e.g. "Fixed vs Variable Explained in 60 Seconds," "What is LMI?”
• Short-form videos (Reels, TikToks, Shorts): Quick insights, loan tips, myth-busting, or common Q&A.
• Behind-the-scenes: Your process, your team, your day-to-day.
If you're stuck, start with questions your clients ask you every day. Turn each one into a piece of content. Scroll through your email inbox or DMs and use client questions as inspiration!
You don’t need to be on every platform, just the right ones for your funnel. Here's how we use each platform for our clients.
Instagram:
This is where attention lives. Use Reels to answer quick questions, bust myths, or highlight client wins in under 30 seconds. Post 4-5 times a week, and use Stories to stay top-of-mind with warm leads. Always link to your booking funnel from your bio.
Still gold for warm audiences. Run retargeting content here, reviews, testimonials, and reminder posts for people who’ve seen your videos or visited your site. Keep it personal and direct. Facebook Groups can also be used to build niche communities if you’re going deep on a target market.
YouTube
Your long-form trust machine. Post deeper content like full walkthroughs (e.g. “How to buy with $30K saved”), suburb breakdowns, or lender comparisons. These videos help with SEO, build authority, and can be repurposed across other platforms.
Google Business Profile (GBP)
Underrated but powerful. Post weekly updates, short tips, client success snippets, or timely loan updates. Helps boost your local visibility and ranking in the map pack when people search “mortgage broker near me.”
Perfect for B2B angles and referral partnerships. Share your process, market insights, client wins, and thought leadership posts that show you’re the go-to professional in your field. Target financial planners, buyers agents, and accountants here.
Blogs
These are your SEO anchors. Write about the questions your ideal clients are Googling. “How much deposit do I need?”, “How to refinance in 2025?”, “What’s the best lender for self-employed buyers?” Optimise each blog for search, then drive traffic from social to them and link back to your service pages.
The biggest mistake brokers make with content? Going hard for two weeks, then disappearing for two months. Consistency wins. But that doesn’t mean posting every day or drowning in captions. It means building a system.
Here’s how our brokers create high-volume content without burning out:
1. Batch Film Like a Pro
Block out one afternoon a month to film 20–25 short videos. Use a simple format: stand in front of a clean background, answer client questions, share tips, or walk through mini-case studies. You don’t need a studio, your phone, a tripod, and good lighting is enough.
2. Repurpose Ruthlessly :
One 60-second video can become:
- A carousel for Instagram
- A caption for Facebook
- An email for your list
- A YouTube Short
- A blog post for SEO
Same message. New format. Maximum reach.
3. Use a Content Calendar
Plan your posting days, topics, and platforms so you’re not winging it every morning. This removes decision fatigue and makes content feel like a system, not a stress point. You’ll want to keep it visual so you instantly know what’s been posted, what’s coming up, and where your gaps are. It stops you from scrambling or repeating the same content type two days in a row.
4. Outsource the Editing
Don’t waste your time trimming clips and adding captions. Hire a content editor to do that for you. Your job is to show up on camera, not sit in CapCut or Adobe for 6 hours.
5. Steal Ideas From Your Inbox
Your best content ideas are hiding in plain sight. Every time a client asks a question, write it down. Each one is a piece of content. If they asked it, someone else is Googling it too.
Content isn’t a magic switch. But over time, it compounds, building trust, authority, and momentum that snowballs into real business growth.
Here’s what brokers consistently see when they stick with it:
Higher booking rates from warmer leads
When people see your content before booking, they already know who you are and what you stand for. That trust makes them far more likely to follow through and show up, no more chasing cold leads who flake last minute.
More referrals (because people share your content)
Clients who love your service might refer one or two people. But clients who constantly see your content are reminded of you weekly, and so are their networks. They’ll tag friends, share your videos, and spread your name without you asking.
Better lead quality (they already trust you)
Leads from cold ads often just want a quote. Leads from content trust your advice before you even speak. They’re educated, motivated, and open to strategy, not just price-shopping.
Lower ad spend (warm audiences convert faster)
When your content does the heavy lifting up front, your retargeting ads perform better. That means cheaper clicks, higher conversion rates, and a lower cost per deal.
Faster sales cycles (you’ve already pre-sold them)
By the time they book in, they’ve seen your process, watched your videos, and feel like they know you. You don’t need to “sell”, just guide. That cuts your meeting time in half and gets decisions faster.
At Mober, one of our specialties is helping mortgage brokers create scroll-stopping content that turns into real bookings. From scripting to filming to editing and distribution, we handle it all.
We’ve built content engines for MPA Top 100 brokers and helped clients generate over $200M+ in settled loans using this exact strategy.
If you want a content system that builds trust, books calls, and grows your brokerage, book your free strategy session with us here.